Brand, marketing and creative leader with international experience across premium fashion and lifestyle brands.

Deeply connected to popular culture and the intersection of fashion, art, film, music, and contemporary culture, with a refined understanding of how these influences shape meaningful brand narratives.

Specialised in brand strategy, integrated campaigns, content strategy, creative direction and culturally driven marketing across Europe, North America, and Australia.

Experienced leading cross-functional teams across brand, marketing, creative, digital, PR, retail, wholesale, and e-commerce, with a strong understanding of ESG strategy and communications.

I create emotionally resonant brand experiences that elevate positioning, strengthen connection, and drive commercial growth.