DAWN DENIM

I defined and executed a comprehensive brand marketing and content strategy that positioned DAWN Denim as Berlin’s leading denim label through culturally relevant storytelling and elevated brand narratives.

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Collaborating closely with product and marketing teams, I developed seasonal content campaigns that balanced creative vision with measurable growth, contributing to a 66% year-over-year increase in e-commerce revenue with a blended ROAS of 5.5.

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I managed the full content production cycle across all brand channels, overseeing creative direction, briefing, quality control, publishing, and budgeting.

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Additionally, I led the evolution of DAWN Denim’s tone of voice and visual identity to authentically reflect Berlin’s contemporary fashion scene, ensuring consistency across both digital and physical touchpoints.