PURE SUNFARMS

Pure Sunfarms is one of Canada’s largest greenhouse-grown cannabis producers. Working alongside Milk Creative Communications, I led the digital strategy and execution for the brand’s market launch.

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My responsibilities included developing and implementing a digital marketing plan, refining the brand tone across brand channels, and managing influencer partnerships to support audience engagement.

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Within two months of the 2019 launch, Pure Sunfarms became the top-selling brand by volume and revenue at the Ontario Cannabis Store, the province’s official online retailer for recreational cannabis.

Service

Digital & Social Media Marketing

Client

PURE SUNFARMS

Year

2019