LALA BERLIN

I built and led the cross-market brand marketing strategy for one of Berlin’s premier fashion labels, integrating editorial storytelling with influencer, social, and performance marketing.

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I developed and executed a high-impact influencer content strategy, activating over 150 influencers across four markets and delivering a 200% return on investment.

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In collaboration with Deloitte, I spearheaded the brand’s Environment, Social, and Governance (ESG) strategy, embedding purpose-driven storytelling that reinforced core brand values.

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Working closely with the Creative Director, I shaped brand guidelines and creative identity, producing content that consistently reflected the label’s contemporary positioning. This approach drove a 265% year-over-year increase in social-driven e-commerce sales across Instagram, Facebook, Pinterest, and TikTok.