NHOW HOTELS

As Brand Manager for nhow Hotel Berlin, I developed and led the production of “Human Machines,” an audiovisual installation created in collaboration with Paris-based creative studio Visore Lab for Berlin Art Week. The goal was to align the hotel more closely with the city’s cultural calendar and artistic community through a concept that blended performance, narrative, and technology.

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The project brought together creatives from across Europe—including director Karim Coppola and choreographer Sohrab Chitan—to explore the relationship between humans and machines through movement and film. I managed the full scope of the activation, from early concept development to production timelines, partner coordination, and event execution.

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The installation premiered during an opening night event on the Spree River, where the film was projected onto the hotel’s facade and accompanied by a live performance. The activation offered a moment of connection between the hotel, the city, and the creative communities that shape Berlin Art Week.