LARUICCI

Laruicci is a cult New York City-based jewellery and ready-to-wear brand favored by celebrities and editorial clients. I was brought on to build the direct-to-consumer marketing funnel, optimize e-commerce strategy, and elevate brand content.

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Through strategic funnel optimization, SEO, and digital content planning, I drove a 300% increase in e-commerce sales.

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I also produced and art-directed content for product drops and collection launches, managing both short- and long-form storytelling across digital channels.

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Additionally, I established data-driven marketing and e-commerce strategies focused on improving customer retention and brand engagement.