MERME BERLIN

I collaborated with MERME Berlin, a clean skincare brand, to lead art direction, photography, and end-to-end content production for a series of digital campaigns.

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I developed creative concepts that reflected the brand’s minimalist, ingredient-first identity and managed the full production process—from direction and casting to photography and post-production. As the photographer, I created a cohesive set of visuals tailored for digital rollout.

 

The campaigns were activated across e-commerce and social channels, helping to strengthen MERME’s visual identity and enhance its online presence.