ROWIE THE LABEL

Marketing and brand strategy, delivering a 30% year-over-year increase in e-commerce sales through U.S. market expansion, a sharper influencer approach and a newly launched affiliate program.

​

Alongside the Creative Director, I helped bring global seasonal collections and product drops to life, supporting visual direction and content production across campaign, lookbook and e-commerce, and advising on merchandising and styling for commercial viability.

​

I led the process of further defining the brand's identity and tone of voice with the Creative Director and Head of Brand, then wrote the words behind it: every collection text across brand channels, PR and marketing.

​

Day to day, I managed CRM, affiliate and website content, supported influencer, social and international PR, and guided the Digital Marketing Manager on paid social and Google Ads.